Before you decide to make profits with the help of traffic sources in affiliate marketing, it is crucial to get familiar with each type of them and weigh all their advantages and disadvantages.
But what else you have to do is to understand clearly what traffic sources there are and to which of their features you have to pay attention the most. So, let’s get it started!
How you will understand a traffic source, depends on who you are. In case you are a Webmaster, you should understand it as a platform via which people discover your site. That’s because every visit to your site has a “genesis,” which can be tracked.
On the contrary, if you are a Media Buyer, you ought to understand this phenomenon as a platform where you can buy traffic.
Anyway, whenever you choose to turn to traffic sources, keep in mind that the traffic source should satisfy you regarding the following features:
The scope of available traffic
Restrictions and rules
This is a kind of traffic that the overall population can be exposed too.
Pros – These are PG-13 advertisements, so there is a myriad of offers you can deal with.
There are lots of options for traffic verticals (eCommerce, Travel, Dating, Mobile Content, etc.)
Sorry, no considerable cons detected.
Take your time to get familiar with some mainstream traffic platforms:
Alright, search traffic is more diversified than you may think. There are two kinds of it.
It is free traffic that comes from search engines, and it is difficult to name anything else apart from its advantages:
Pros – There is a seven times higher possibility of a successful conversion if users come to you from Google’s organic search listing than from a paid add.
Users consider organic listing as “trustworthy” because, apparently, they know you can’t pay for that listing.
Cons – As long as Google controls around 65% of search, it provides you with more chances to monetize traffic for the benefit of online traffic sources.
By the way, here are some of them:
Paid Ads or PPC
Paid ads function with the help of Google AdWords, which permits you to publish ads on Google.
Pros – Google AdWords can offer you instruments, needed for monetizing the superior limit with outstandingly efficient campaigns
Cons – It just can’t stand on par with online traffic
This type of ad format is created to make people’s eyes comfortable seeing the ad in that particular place at a certain time. Those ads can be Search, Social and Open Web. We’ll talk about Native more in the next article.
Pros – These ads tend to make people hate and check them up less
These ads furnish three times higher retention rate than banners (good for publishers)
They represent an engagement growth of about 60% (good for advertisers)
Getting meager cost per clicks and making sure to rival website placements.
Cons – Restrictions are severe
You have to avoid double-meaning banners
Here are some native ads traffic source platforms:
Social traffic is the one which brings you clients from social networks and helps you monetize.
Pros – You can get revenues from social media (Facebook, Twitter, Instagram, Snapchat, etc.) for your ads.
Some social media have marvelous algorithms (like Facebook) that will allow you to reach out to niche users.
Facebook can provide enormous stats on your reports.
Cons – You have to be specific with targeting based on various parameters, including location, age, interests, etc.
This merely means that you pay the ad net every time your advertisement is displayed to users. It is also famous under the name Cost-Per-View (CPV). Such nets make money by advertising pop-ups on users PCs. That is done by installing toolbars on people’s PCs. Do not confuse this traffic source with PPC. When people get on the site, where advertisers bid, they will see irritating ads.
Look through some PPV nets: